The Toyota Corolla made its debut in Japan in November 1966 as a compact one-liter five-seater sedan and doubled its annual production from 480,000 to 1.1 million vehicles within two years. The introduction of the Toyota Corolla was a catalyst for mass car ownership in Japan and the rest of Asia.
There was no going back, and sales have grown from strength to strength over the past 55 years. Today the Toyota Corolla celebrates a spectacular global sales milestone of 50 million cars. This milestone underscores the strong trust and belief in the build quality, reliability, safety and durability of the Corolla. Now in its 12th generation, it is Toyota’s best-known model and one of the best-selling cars in the world.
In 1966, Tatsuo Hasegawa, then chief engineer, insisted that the Corolla should include foods that bring happiness and well-being to people around the world. Toyota has remained true to this philosophy over the past 55 years.
The Corolla evolved over 12 generations from 1966, with each generation offering more advanced features than the previous one.
Available in more than 150 countries around the world, the Corolla is considered a “popular family member”. It continues to serve faithfully and reliably for various purposes – from the reliable family car; for bridging long commutes and as a fun, sporty choice that is tailored to the changing lifestyle of customers.
About every fifth Toyota manufactured was a Corolla. This model has evolved and its various iterations around the world have exceeded expectations in terms of driving pleasure and performance, safety, aesthetics, technology, reliability and durability.
With each generation, Corolla engineers and designers at Toyota Motor Corporation have strived to incorporate cutting-edge features such as improving interior ergonomics and connectivity functions. This included the Toyota New Global Architecture (TNGA) in the 12th
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Toyota Corolla in Asia
Hundreds of thousands of motorists in Asia have enjoyed and valued the Toyota Corolla from the start. For many, the Corolla is at the heart of building “cherished memories”. A common opinion of many Corolla owners, regardless of country or region, is that many keep their Corolla or replace it with another Corolla.
In the Philippines, many Corolla owners have driven their economical and very reliable cars over long distances in the archipelago. One of them drives a vintage model that has been partially restored as a wedding car!
On the way to CO2 neutrality and contribution to sustainability
Toyota is very committed to achieving zero carbon emissions and a positive net environmental impact for the future. The aim is to reduce CO2 emissions from new vehicles by 35% or more by 2030.
Among the Toyota models, the Corolla offers hybrid electric options that provide all of the torque and acceleration needed for everyday driving and highways. It draws on Toyota’s leadership in electrification technology since the Prius Hybrid was launched 21 years ago.
The 11th generation Corolla, introduced in 2012, was the first model to offer hybrid electric options. Today, Corolla fans can choose from a wide variety of hybrid and internal combustion engine powertrains.
Yasushi Ueda, chief engineer in charge of the development of the Corolla the 12th around the world. “
Looking ahead, Toyota may see hydrogen-powered vehicles as a viable alternative to our current electrified options. Toyota President Akio Toyoda, who drives under the pseudonym “Morizo”, drove the hydrogen-powered Corolla Sport from Rookie Racing in 24-hour endurance races in May and August 2021. Mr. Toyoda founded Rookie Racing as a “family-like professional team”. to create “better and better cars” through motorsport with Toyota Gazoo Racing.
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While its rich heritage and history has rooted the Corolla with the same values on which it was founded, Toyota looks ahead to pursue constant “kaizen” or continuous improvement.
