A JOURNALIST quit her job to become a carfluencer and now makes millions of pounds a year posting content for petrolheads.
Motor enthusiast Alex Hirshi was a radio presenter who started the “Supercar Blondie” social media account for luxury cars as a fun sideline.
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Alex Hirshi quit her job to become an influencer for luxury carsPhoto credit: supercarlondie / Instagram
The Australian blonde decided to leave her homeland of Queensland and move to Dubai in 2008, where she would discuss and review cars on a radio show.
But after quitting her job to focus on her own supercar content, she is now one of the most successful carfluencers in the world.
With a total audience of 14.3 million followers, she can now command over £ 6,000 for a single post on TikTok.
Car rental website Leasing Options estimates their lucrative brand partnerships bring in their £ 2.2 million a year.
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The supercar influencer is originally from Australia but moved to Dubai in 2008Photo credit: supercarlondie / Instagram
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The 34-year-old earns up to £ 6,000 for a TikTok postPhoto credit: supercarlondie / Instagram
The “Supercar Blondie” uploads glamorous footage and photos of itself with a stream of the most desirable (and expensive) cars on the market.
She posted pictures with Ferraris, Aston Martins and Paganis in beautiful backdrops.
Her most popular video on TikTok shows her touring the Rolls Royce 103X concept car, a chic, self-driving vehicle that doesn’t even have a steering wheel.
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Petrolheads flock to her social media pages to see the incredible car she drivesPhoto credit: supercarlondie / Instagram
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Alex has more than 14.3 million followersPhoto credit: supercarlondie / Instagram
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The “carfluencer” earns £ 2.2 million a yearPhoto credit: supercarlondie / Instagram
She can also be seen on BBC’s Top Gear and was pictured with someone from the world’s biggest stars like Vin Diesel from The Fast and Furious and Aaron Paul from Breaking Bad.
In an exclusive interview with Sun Motors in 2019, Alex revealed what it takes to become one of the biggest names in the world of auto entertainment.
Starting out in broadcast journalism in her native Brisbane, Australia, her social media career didn’t begin until she was in her 30s.
After the car enthusiast took a radio job in Dubai to host a drive show, he began reporting on track days and reviewing models for Bentley.
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Her glamorous lifestyle with beaches and supercars appeals to many of her followersPhoto credit: supercarlondie / Instagram
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The super sports car mega fan has quit her job as a radio presenter to concentrate fully on social mediaPhoto credit: supercarlondie / Instagram
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She can often be seen posing with Ferraris and Aston MartinsPhoto credit: supercarlondie / Instagram
And as her following grew, so did the price of the vehicles she drove.
Alex told Sun Motors, “I’ve just started uploading my experience driving these cars for the first time. Bentley gave me a few more cars, I made a few more videos.
“Then I tried to develop it into something bigger, so I knocked on a couple of doors with Ferrari, McLaren and so on, and from there I started making videos.
“Nobody was doing what I was at the time. There were a lot of auto experts talking about cars, but not many people just made cars relatable and made fun of them again.
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Petrolheads flock to her social media channels to see the incredible cars she is testingPhoto credit: supercarlondie / Instagram
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The Australian luxury car fan used to be a radio hostPhoto credit: supercarlondie / Instagram
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Before that, her social media was just a fun sideline alongside her jobPhoto credit: supercarlondie / Instagram
“So I just wanted to make my videos enjoyable and point out some cool things that everyone would find interesting.”
With easy-to-digest content, Alex, along with husband and videographer Nik, is able to break out of the traditional petrolhead niche, expand their audience across ages and nationalities, and appeal to both men and women.
She said, “The general population doesn’t care about the essence of cars.
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The influencer now collects 2.2 million pounds a year, drives spectacular cars and posts about them for fansPhoto credit: supercarlondie / Instagram
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‘Supercar Blondie’ lives her best life with her husband in DubaiPhoto credit: supercarlondie / Instagram
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She has also worked on Top Gear and met many great celebritiesPhoto credit: supercarlondie / Instagram
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Today she is one of the most successful carfluencers in the worldPhoto credit: supercarlondie / Instagram
“We try to have as little dialogue as possible in the videos. I want to try to get as many people as possible to be interested in my content, so they have to overcome language barriers.
“I use comedy to get people excited and focus on being as visual as possible.
“What people will see on my platform are cars from a different perspective – so that I can still speak the same language in public. I never want to get too technical.”
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Would you like to know more? In the high-octane life of the YouTube stunners “Supercar Blondie” – joining forces with celebrities and redesigning car entertainment.
Also, did you see Alex’s husband surprise her with a brand new Ferrari filled with 1,000 red roses and say he wanted to “blow her away”.
And here’s a peek into what is known as the ‘Knightsbridge of the North’, Cheshire village, where supercars dominate the streets.
In the village of Cheshire known as Knightsbridge of the North, where supercars rule the streets
