The Repco Supercars Championship has announced a new three-year strategic partnership with the advertising platform Taboola as well as a new contract with the clothing brand Stormtech Australia.
The partnership hopes to improve the activation options for the Australian motorsport series on all digital platforms. Taboola Feed, Taboola’s content discovery feature, is featured on the Supercars website.
The changes will show a vertical scrolling feed on the Supercars website as well as recommended in-feed videos when in-view and sound are user initiated.
Adam Singolda, CEO and Founder of Taboola, said the partnership will help Supercars increase fan engagement.
“We are very excited to partner with the Supercars team on this innovative strategy and to work together to improve their digital offerings, drive engagement, revenue and audience growth,” said Singolda.
“We want to provide a platform for car enthusiasts that enables supercars to connect with them in meaningful ways in order to build a long-term digital relationship.
“Premium publishers and content creators offer tremendous opportunities to build those personal relationships with their visitors by delivering bespoke, targeted content that drives the user to learn more,” he said.
Dijana Barbarich, Head of Digital at Supercars, said: “Our digital transformation is a central point for Supercars in 2021.”
“We are excited to be working with Taboola to strengthen our digital offering, drive engagement, and fuel our audience growth,” said Barbarich.
Supercars recently announced a new official unified partnership with clothing brand Stormtech Australia.
Under the contract, Stormtech Australia will equip all Supercars employees and contractors for all events. Supercars CEO Sean Seamer said this was great news for the competition.
“We work in all sorts of weather conditions in every state in Australia and New Zealand, so we need outerwear that can easily handle these different climates,” said Seamer.
“With over 40 years of experience in developing high-quality, technical and functional outerwear, Stormtech was the ideal partner,” he said.
Allan Murray, General Manager of Stormtech Australia said: “Partnering with Supercars is a natural fit that we are very excited about.”
“The elite, the high-performance character of sport, fits perfectly with the quality of our high-tech premium product.
“This new team partnership is proving to be a successful combination with other oriented partners and motorsport crews who are now testing the range for their own teams.
“Right now, it’s the corporate team with the competitive edge in this space and they couldn’t be happier or more comfortable,” said Murray.