Pictured front left are Graham Hoof and Daniel Horler
A fleet of 650 licensed vehicles will be created in Telford by joining forces under the existing Go Carz brand.
Go Carz said Telford residents and businesses will benefit from increased capacity during peak periods.
The deal also helps local driver partners by reducing idle mileage between bookings and creating more earning opportunities, he added.
Linda and Nigel Horler, the founders of Diamond Cars, will oversee the transition to Go Carz and retire after 31 years in the business. In the meantime, her son Dan will join the Go Carz management team.
Graham Hoof, Regional Director, said, “We are delighted that Diamond Cars and Go Carz are joining forces and look forward to working with Dan.
“We now have more cars that are all one-system, which means that Telford passengers can expect even better service.”
Passengers can still book using Diamond Cars’ existing phone numbers. However, the Diamond Cars mobile app is no longer accepting bookings. Passengers should now be using the Go Carz mobile app.
