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It was Auric Goldfinger in the 1964 James Bond film who was told it had the Midas touch, but classic car insurance company Hagerty found that just a connection with the spy franchise was enough to get the auto values in To drive height.
Its rating analysts compared the values of real Bond cars used during the production of the famous films with the prices of standard examples of the same model and found that there was a starring role in one James Bond film contributed over 1,000 percent on average to the value of a car, with a given vehicle being worth almost 5,000 percent more than its roadworthy equivalent.
Because Hagerty monitors and tracks thousands of auctions, dealer and private sales each year, it is able to compare the average selling price of a standard car to the selling price of the same model that was used during the film’s production. The prices were converted using the exchange rate at the time and then compared with the Hagerty Price Guide value for that year.
In reverse order, here are the 10 models that received the highest premium thanks to a big screen appearance in a Bond blockbuster.
10. 1971 Ford Mustang Mach 1, diamonds are forever
Sales year: 2004 Standard Hagerty value: € 9,200 Bond car value: € 12,650 Bond premium: 37.5%
Tiffany Case’s red Ford Mustang Mach 1 certainly made a visual impact in the 1971 movie Diamonds are Forever, but it didn’t wow buyers when it was put up for sale by Barrett-Jackson in 2004 and its reserve failed with a top bid from $ 23,000 (£ 12,650).
That’s 37.5% more than a standard car was worth at the time, but not selling it puts the car at the bottom of our list.
9. 1991 Mercedes-Benz 190E, no time to die
Sales year: 2021 Standard Hagerty value: £ 6500 Bond car value: £ 8991 Bond premium: 38%
This car is a strange one: it’s currently for sale on the Car and Classic classifieds pages, but it’s not yet on the big screen, as featured in No Time to Die, the franchise’s latest film, which hits on Jan. September, and it doesn’t even appear in the trailers. Even so, the value of this car is almost 40% higher than a standard car – not a bad mark-up for something that, to our knowledge, doesn’t play a big role in the movie.
8. 1937 Bentley 4¼ liter Gurney Nutting 3-position DHC, never say never again
Sales year: 2010 Standard Hagerty value: £ 133,300 Bond car value: £ 221,500 Bond premium: 66%
James Bond drove this car in some scenes in the 1983 Warner Brothers blockbuster Never Say Never Again, and it sold for £ 188,500 when it was auctioned by Bonhams in September 2004. The car returned to the showroom six years later, and this time Bonhams grossed £ 221,500, more than two-thirds more than a standard car of the time. This one was quite a star, however: not only did he have the Bond connection, but he also appeared in Magnum, PI and starred in Pebble Beach in 2003 after a restoration that reportedly cost more than $ 450,000.
7. 1969 Aston Martin DBS-6, On Her Majesty’s Secret Service
Sales year: 1978 Standard Hagerty value: £ 3050 Bond car value: £ 8991 Bond premium: 182%
James Bond was only married once, and that was his wedding car. This green six cylinder Aston Martin DBS was used in a number of scenes in the 1969 film On Her Majesty’s Secret Service and exported to Australia, where it was sold to current owner Sigi Zidziunas in 1978, who told ABC News in Australia: “It got in advertised in the newspaper as an ex-movie car, but I didn’t believe it because – no offense – who believes used car sellers? ”It was already expensive back then: Zidziunas was advertised for 14,950 AUD, Zidziunas pushed it down to 14,200 US dollars – that is the equivalent 8991 GBP. Standard cars in good condition were then worth £ 3,050, according to contemporary leaders: that’s a 182% premium.
6. 2008 Aston Martin DBS V12, Quantum of Solace
Sales year: 2012 Standard Hagerty value: £ 70,000 Bond car value: € 241,250 Bond premium: 245%
Driven by Daniel Craig in Quantum of Solace, this 2008 Aston Martin DBS was one of seven used for filming. Sold as a “collector’s item”, Christie’s auction house warned potential buyers that they were responsible for “all testing and repairs and any other legally required paperwork” to turn it back into a street car. The caution didn’t deter buyers: it broke its top pre-sale estimate of £ 150,000 and sold for £ 241,250, about 245% higher than a standard car at the time.
5. 1969 Mercury Cougar XR7, on Her Majesty’s Secret Service
Sales year: 2020 Standard Hagerty value: £ 55,500 Bond car value: £ 365,500 Bond premium: 559%
Contessa Teresa Di Vicenzo, also known as Tracy Bond, drove a stunning car throughout the 1969 Bond film, On Her Majesty’s Secret Service, including the first scene she shared with the Aston Martin DBS-6 described above. One of four reported Cougars to be used for filming, he was named on 16. That’s a whopping 559% above the standard price for the model.
4. 1965 Aston Martin DB5, Thunderball and Goldfinger
Sales year: 2019 Standard Hagerty value: £ 616,550 Bond car value: € 4,677,850 Bond premium: 759%
Dubbed “the world’s most famous car” when it went up for auction in 2019 by RM Sotheby’s and the iconic Bond car, this was the real deal: one of two cars bought by Eon Productions for the Thunderball launch and then to “Q Branch” specification for the movie Goldfinger. It sold just above its upper estimate for $ 6.38 million or £ 4.67 million, a 759% markup over a standard DB5 In case, the origins were everything: a similar DB5 used as a stunt car in the filming of Golden Eye was sold by Bonhams the previous year, but it made “only” £ 1,961,500, a little more than three times the value of A standard model, but it’s only fourth on the list …
3rd 2014 Land Rover Defender 110 Double Cab SVX, Specter
Sales year: 2018 Standard Hagerty value: £ 35,200 Bond car value: £ 365,000 Bond premium: 937%
As early as 2017, a well-known dealer took me to his storage barn, deep in the British countryside. He swore me to secrecy, took me inside, and picked up a tarpaulin that covered a very special Land Rover that had been used in the filming of the Specter movie. Later that year, RM Sotheby’s sold one of these special Bond SVX Defender 110s for £ 230,000 and the following July Bonhams sold another for £ 365,000. The timing was perfect: production of the original Defender had ceased in 2016, but in 2018 the factory announced a small run of 70th anniversary specials. The demand for the model soared. The price of the Bonhams Specter Defender was almost 940% higher than that of a Standard 110 Defender, but just look at that. It’s as cool as the frozen Austrian landscape it was filmed in.
2. 1974 AMC Hornet, the man with the golden gun
Sales year: 2017 Standard Hagerty value: £ 5200 Bond car value: € 89,105 Bond premium: 1614%
Ask anyone to name a James Bond stunt and the corkscrew “astro-spiral” jump of Roger Moore’s Bond in the 1974 film, The Man with the Golden Gun, should be top of the list. The American car used was an unusual hero: an AMC Hornet so mundane that even the US Hagerty Price Guide does not consider it worthy of inclusion. But the car used on the set was very special: it was looked after exactly as it was serviced during the shoot, and it sold for $ 110,000 (£ 89,105) in 2017 at RM Sotheby’s Auburn, Indiana – over 1600% above the value of a standard car. That puts it in second place.
1. 1977 Lotus Esprit S1 ‘Wet Nellie’, The Spy Who Love Me
Sales year: 2013 Standard Hagerty value: € 12,300 Bond car value: £ 616,000 Bond premium: 4908%
The most valuable Bond car compared to its stock, roadworthy counterpart is … the 1977 Lotus Esprit S1, known as “Wet Nellie,” which starred in the 1977 film The Spy Who Loved Me. It was sold for £ 616,000 at RM Sotheby’s 2013 London auction, a huge 4908% premium over the model’s Hagerty price guide at the time. Lost after filming, it was rediscovered in a New York storage container in 1989 and sold to the next lucky owner in a blind auction for $ 100.
In fact, the ‘Lotus’ – which Elon Musk bought on sale – was actually a movie prop submarine that was only used in underwater scenes, and it doesn’t even have wheels. So is it a car at all? Should the humble AMC Hornet take the checkered flag? We leave the decision up to you.
Best supporting actor
Two other Bond cars were up for auction, but they couldn’t be added to our list as none were open to the public, so there is no “standard” value. Both cars starred in the 2015 movie Specter, in which they chased each other through the streets of Rome. Bonds Aston Martin DB10 was bought by Christie’s in 2016 for £ 2,434,500.
Read the full report here
October 1, 2021
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