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Canada launches electric vehicle awareness campaign

Most of Canada’s greenhouse gas emissions come from transport, and the country is working a little harder (a little harder) to cut those emissions by electrifying more cars, trucks, and SUVs.

The Canadian government is launching an awareness campaign for zero-emission vehicles to encourage greater adoption. It is a $ 50,000 investment going to the Pollution Probe Foundation. Yes, only $ 50,000, but this is part of a larger range of investments for ZEV-related projects or programs, with up to $ 50,000 being used for individual projects / programs.

Funding flows into a virtual platform specifically designed to “involve local governments, industry collaborators and stakeholders”. An interesting component, and I’m not sure whether this will ultimately be used and very helpful or not, is bringing together different parties from government and industry within the EV ecosystem. “The platform enables an open dialogue and knowledge exchange with industry experts such as car manufacturers, providers of charging stations for electric vehicles, developers, electrical installers and non-governmental organizations and at the same time improves understanding of ZEV technology.”

In fact, the funding comes from Natural Resources Canada’s Zero-Emission Vehicle Awareness Initiative. It is part of a broader $ 600 million investment the country has made in promoting the adoption of electric vehicles. This also includes a coast-to-coast network of fast chargers, subsidies of up to $ 5,000 for the purchase of electric vehicles and the installation of slow chargers at the destinations.

The country has set itself the goal of achieving 100% sales of electric vehicles by 2040 (10% by 2025, 30% by 2030).

“We’re giving Canadians the greener options they need to get where they need to go. We’ll get to zero by 2050, ”he says Seamus O’Regan Jr., Canada Minister for Natural Resources.

“The municipal ZEV engagement platform is an innovative and collaborative initiative to bring Canadian municipalities and the country’s leading experts together for ZEV. It is our intention that it becomes the point of contact for employees of the local government who would like to gain an insight into the use of the ZEV in order to inform about local measures. “

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