Share this article:
shareTweetshareshareshareE-mailshare
Sant’Agata Bolognese, ITALY – At the beginning of this week, Stephan Winkelmann, President and CEO of Automobili Lamborghini, presented the company’s “Direzione Cor Tauri” (towards Cor Tauri): a roadmap for decarbonising future Lamborghini models and the Sant’Agata Bolognese plant on the basis of a “holistic Approach to his strategy for environmental sustainability ”.
According to Winkelmann, throughout the entire product electrification process, Lamborghini will continuously focus on identifying technologies and solutions that guarantee top performance and driving dynamics in line with the brand’s tradition: “The Lamborghini electrification plan is a newly planned course that will take place as part of A Radically Changing World , in which we want to make our contribution by further reducing the environmental impact through specific projects. Our answer is a plan with a 360-degree approach that encompasses our products and our factory, leading us into a more sustainable future while always staying true to our DNA. “
He explained that Lamborghini has always been a synonym for technological know-how in the construction of engines with exceptional performance: this commitment will continue as an absolute priority on our innovation path.
The roadmap for the electrification of Lamborghini will consist of three phases:
1) Celebration of the internal combustion engine (2021-2022) with the presentation of models celebrating the recent period of the company’s continued success.
After steady sales growth and a seven-fold increase in sales over the past fifteen years, Lamborghini has established itself as a competence center for the production of the best super sports cars. Unique design, technological innovation at the highest level, supported by enormous investments in research and development, as well as the highest quality and craftsmanship form the basis for a product pyramid: From the Urus Super SUV, the cornerstone of today’s success, to the pinnacle of technology and design Masterpieces with the limited series. The last presented Sián started the electrification journey: the first Lamborghini with hybrid technology. This phase will be marked by the development of internal combustion engines for versions that pay homage to the glorious history and iconic products of the past and present of the brand, but are always influenced by the visionary spirit that characterizes Lamborghini. Two new cars in the V12 range will be announced in 2021.
2) Hybrid transition (by the end of 2024): Lamborghini will launch its first production car in 2023, and the entire range will be electrified by the end of 2024.
Lamborghini’s performance and authentic driving experience will remain the focus of the company’s engineers and technicians as they develop new technologies, and the use of lightweight carbon fiber materials will be critical to offsetting the weight due to electrification. The company’s internal goal for this phase is to reduce the product’s carbon footprint by 50% by early 2025.
Managing the hybrid transition will be an unprecedented investment: more than 1.5 billion euros will be provided over a four-year period, the largest in Lamborghini’s history. This is a concrete sign of the company’s strong sense of responsibility towards the need for a concrete response through significant innovations at a time of profound changes that affect the entire automotive industry.
3) First all-electric Lamborghini (second half of the decade): Acceleration in the second part of the decade will be dedicated to all-electric vehicles, with the vision of a fourth model in the future.
Technological innovation at this stage will again be focused on ensuring remarkable performance and positioning the new product at the top of its segment. This is how Lamborghini sees the climax of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap refers, is represented by a fourth fully electric model.
While Winkelmann made it noteworthy that the heart and compass of the Cor Tauri transformation plan is the brand’s DNA and its innate ability to turn challenges into opportunities through continuous technological innovation, resulting in improved performance and driving emotions, but within the due to the increasingly imposed restrictions due to strict emissions regulations, the place of the V12 engine in the company after 2030 is not mentioned.
IOL MOTORING
