Motorpoint has said a “heavyweight media campaign”, customer prices and gifts will increase footfall in its new Manchester used car market.
The new facility, located less than a mile from the Etihad Stadium in Manchester City at a former LSH Auto Mercedes-Benz dealer on Ashton Old Road, will officially open this Friday (October 1st).
The UK’s largest independent used car dealer has created 30 new jobs with its recent store opening, part of a £ 2 billion annual turnover strategy to accelerate its growth ahead of market rivals Cazoo and Carzam.
Its strategy will add 12 new retail locations to its recently expanded network of 14 locations.
To kick off the new business, the group said it will launch a heavy regional media campaign in print, outdoor, radio, TV, press and digital, as well as a range of customer incentives.
Motorpoint Manchester employees will be giving away scratch cards to the first 150 visitors, with each customer winning a prize, including dashcams and food in Manchester on Motorpoint.
Customers are also invited to win a driving experience with the best time at the Motorpoint Grand Prix – a giant Scalextric racetrack game.
The Manchester team is led by Retail Store Manager Jordan Dean, assisted by General Sales Manager Fowaad Malik
Dean said, “It’s great to finally open our doors to the public.
“The Motorpoint brand is already well established in the wider region thanks to our existing network of branches in the northwest, and we want to build this awareness further by making it easier to buy a car in Manchester, be it. Buy in the store, reserve online or have your new vehicle brought home. “
Motorpoint Manchester will stock 150 cars and light trucks from 30 manufacturers, most of which are under four years old and less than 30,000 miles, according to the dealer.
Every vehicle on site is checked by Motorpoint experts and comes with the rest of the manufacturer’s guarantee or a three-month Motorpoint guarantee
Motorpoint Price Promise also means that customers will be reimbursed the difference if they find the same car cheaper from a competitor within seven days. They also receive Amazon vouchers worth € 50.
Earlier this month, Constellation Automotive’s Cinch online auto trading platform rejected “far-fetched” rumors that it was pursuing an approach to acquiring Motorpoint.
BCA’s sister retail store has reportedly been linked to a move for the UK’s largest independent used car dealer to mimic Cazoo’s acquisition of Imperial Cars, which allowed the company to quickly build a network of physical customer centers.
When AM asked about speculation suggesting that Cinch was preparing to bid for Motorpoint, a senior contact at Cinch commented, “The rumors circulating about Cinch and Motorpoint are far-fetched and completely unfounded.”
