NEW YORK–(BUSINESS WIRE) – On August 18, Yiche, China’s famous automotive information company, in cooperation with a top TV broadcaster in China held a “Super 18th Large-scale Car Promotion Activity in cooperation with mainstream Chinese automotive companies and car dealers.
With China’s auto market entering the traditional off-season in the summer, Yiche believes that hosting an auto-themed festival can activate the auto market and encourage auto consumption.
Over 50 famous Chinese stars, singers, bands and pianists such as Jay Chou and Lang Lang were invited to the two and a half hour party. Artists performed songs and dances, played piano pieces and put on five supermodel shows and five interactive star model shows at the same time. Through the beautiful stage and XR / MR and other scientific and technical means, the evening party reflected the highlights and selling points of these models, offering more than 150 half-price cars and hundreds of millions of red envelopes to buy.
The event was a huge success and attracted more than 221 million online viewers. This evening party also became the largest automobile marketing event in the entire automotive industry in August. According to the data, the “Super 18th Auto Carnival Night” at the end of the evening party attracted 43,900 auto sales orders with cumulative sales of 6.42 billion yuan, boosting China’s auto consumption in August.
Speaking of the original intention to hold the “Super August 18th Car Carnival Night,” Liu Xiaoke, President of Yiche, expressed the hope that the entire industry would gather strength to give the industry the opportunity to do both Achieve brand influence as well as sales effect, and unlock the consumption potential of the Chinese automotive market in August.
Founded in 2000, Yiche is the oldest automotive information company in China. In 2010 it was listed on the NYSE. In 2020, it was acquired and privatized by Tencent, a well-known Chinese company. Hundreds of millions of Chinese users use this platform to view car information and buy new and used cars. Yiche also provides digital marketing solutions for Chinese auto companies and car dealers.
