Car advertising must include eco-warnings and encourage potential buyers to walk instead under new French law
- Car advertising must carry eco-warnings under French law in order to combat global warming
- It’s part of Emmanuel Macron’s attempt to tackle carbon emissions
- It precedes a petrol vehicle ban in France in thirteen years
Car advertising in France will be forced to display environmental warnings and encourage potential buyers to consider cycling, walking, public transport or carpooling instead.
The new law is part of French President Emmanuel Macron’s attempt to cut CO2 emissions before the gasoline vehicle ban in 2035.
Car manufacturers can choose between three slogans on alternative modes of transport that they can place alongside their commercials on TV, radio, print and online.
Car advertising in France will be forced to display environmental warnings and encourage potential buyers to consider cycling, walking, public transportation or carpooling instead of CO2 emissions
Those who fail to comply with the law, which comes into effect in March, will be fined £ 42,000 per ad (file image)
Those who fail to comply with the law, which comes into effect in March, will face a fine of £ 42,000 per advert.
Proponents believe the move could help France meet its target of reducing emissions by 40 percent by 2030. However, critics have accused the officials of “stigmatizing” motorists and mocking the edict because it also applies to all-electric vehicles.
The UK has also set a goal of banning the sale of all new gasoline and diesel vehicles by 2030.
