The Italian design company Pininfarina, in cooperation with the Swiss company WayRay, presented a virtually developed concept vehicle with a holographic Augmented Reality (AR) display.
The car, called Teorema, is the company’s first 100% virtually developed concept vehicle, which is 1400 mm high, 5400 mm long and 2200 mm wide and sits on an electric skateboard platform. The car has no side doors to improve rigidity and lightness. Instead, passengers walk through the rear of the car to a pressure activated floor that guides them to their seats.
There are three driving modes: autonomy mode for autonomous driving, driving mode and rest mode, in which the interior becomes a social space in which passengers can move to any desired position. The five seats of the car are designed in 1 + 2 + 2 format and adapt to the selected driving mode.
The company describes the inner workings of the concept as “like entering a living room”. The front three seats, including the driver’s seat, can be put in a relaxed position and rotated to face the other passengers. The roof also extends up and forward.
“Pininfarina has always looked to the future and used concept vehicles as an innovation tool to set the direction and introduce new visions of usability and technology to the automotive industry,” said Kevin Rice, Pininfarina’s chief creative officer.
“Teorema in particular wants to give people back the pleasure of sitting, driving and traveling in their cars without the frustrations of increasing traffic jams and other compromises, yet integrating AI, 5G and the latest technologies to bring passengers to new incredible experiences to bring. “The trip,” he said.
The Teorema uses an AR head-up display implemented by WayRay, which uses an advanced driver assistance system (ADAS) and driver navigation and provides useful traffic information that warns of possible road hazards. Passengers can view content related to the surroundings, local attractions and scenery, travel details and games.
The concept was developed by teams from Cambiano in Italy and Shanghai, and while it’s unlikely to hit the streets anytime soon, WayRay says many of the AR technologies in-car may be available to passengers in the future.
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