MARBELLA, Spain – Renault has been selling electric vehicles for nearly a decade in Europe, but, executives admit, some potential buyers still have concerns about running out of juice on the highway or even just finding a public charging station.
So the automaker is hoping to break down any customer hesitancy by rolling out a suite of “reassurance” services to complement the new Megane E-Tech Electric compact hatchback.
The services are offered through Mobilize, Renault Group’s mobility services business unit, company executives said at a recent test-drive event for the full-electric Megane in Spain.
Chief among them is Switch Car, a program that lets owners reserve any Renault vehicle with unlimited mileage for up to 30 days each year, depending on country. It is geared toward drivers who don’t want to worry about charging on long trips such as family vacations, and instead will choose a model with an internal combustion engine that they can fill up at a fuel station.
Switch Car is available through Renault’s in-house financing programs, at an additional cost of 30 euros (about $33) a month in France.